The first
marketing
ecosystem
based on Trade-Out
The Trade-Out Funnel model transforms product rejection into a manageable marketing zone: leads, data, upgrades, buybacks, a bonus model, retargeting, and repeat sales.
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Market problems
Trade-Out Funnel
customers don’t know what to do with their old devices
This is not a standalone buyback mechanism, nor a trade-in in the traditional sense. It is a digital architecture that brings together valuation, buyback, a bonus model, re-engagement, analytics, and retargeting into a unified growth cycle
brands lose customers at the moment of “parting” with a device
the secondary market is poorly digitized
  • Product valuation
    1
  • User activation
    2
  • Customer journey options
    3
  • Buyback / bonus / upgrade
    4
  • CRM and retargeting
    5
  • Repeat sales and analytics
    6
1
Upload a photo and description
We identify key directions and uncover initial insights.
2
Receive an offer from a partner
Ideas take shape through thinking and refinement.
3
Use a bonus / buyback / upgrade option
Core elements are crafted, tested, and strengthened.
How to use it
Marketing value for Brands
E-commerce building
Trade-in = asset, not an expense.
digital marketing
New entry point into the sales funnel: “old device → new one.”.
MARKETING ANALYTICS
Data on thousands of devices → insights for remarketing and product decisions.
AUTOMATION
CRM & API integrations → automated upsell and loyalty programs.
Engagement & Data
CRM & Lifecycle
UGC / Engagement
Data Capture Rate
LTV
Retention Rate
Repeat Purchase Rate
AOV / ARPU
ROI
ROMI
CAC
Conversion Rate
Perfomance
Metrics that the Trade-Out Funnel changes
RESULTS
15,000+ users in the first year.
Sales growth for partners without extra ad spend.
Average resale price 12–17% higher for users.
B2B partner conversion ↑ by 250%.
15,000+ users in the first year.
Sales growth for partners without extra ad spend.
Average resale price 12–17% higher for users.
B2B partner conversion ↑ by 250%.
Platform architecture
Digital valuation and activation
Tools for user entry at the moment of exiting the ownership cycle.
Integration of the model into existing e-commerce and retail.
Engagement, viral effects, and UGC growth.
API solutions for retailers and brands
Gamified auction
mechanics
Bonus upsell with
choice
Cash, points, or a personalized
offer.
Returns are turned into a re-engagement marketing touchpoint.
Data for product decisions and personalized marketing.
CRM integration
Outbound customer analytics
Results in 21 months.
Trade-in as a marketing asset = sales & market share growth.
Integration of trade-in & auction model
Market share in digital cameras: 13% → 22.7%.
Gross revenue ↑ by 34%.
Internal corporate ranking: from 4th to 1st place among Fujifilm Russia divisions.

Case – Fujifilm x GetLens
What the business gains
New source of
leads
Growth in repeat
sales
Customer data at the exit stage
Additional UGC and engagement
Controlled upgrade scenario
Strengthened retention and CRM
marketing
Best fit for the Trade-Out Funnel
  • Manufacturers
    for customer retention and upgrade mechanics
  • Retailers
    for increasing repeat sales and managing exit from the ownership cycle
  • E-commerce
    or collecting data, personalized marketing, and monetizing the secondary market
Appreciable result
Make it easy
Average order value ↑ by 22–28%.
Purchase conversion ↑ by 2.5x
Partnerships: Samsung, Avito, Fujifilm, Ericsson.
Transaction time for users — <2 minutes.
Viral auction format: UGC + gamification.
Find Unique Selling Point
Strengths & Innovations
Future &
Scaling
  • Scaling to retail, marketplaces, telecom.
  • “Upgrade Now” program → upgrade-as-a-service.
  • Pop-up trade-in zones in malls → offline activation driver.
  • Selling analytics (consumer insights) to brands.

GetLens = the new marketing standard in e-commerce and the secondary electronics market.
Total of new electronic devices
Retail of new electronic devices
The retail market of photographic equipment in Russia
MEET THE FOUNDER
DENIS ZABOLOTNIY
12+ Years in Digital & Marketing
Proven track record leading digital strategies for top global brands and retailers. Expertise in launching large-scale campaigns and innovative tech-driven marketing solutions.
E-commerce & Customer Growth Expert
Deep knowledge of user behavior and monetization. Successfully built tools that boost conversion, increase average order value, and drive loyalty at scale.
Founder & Visionary Behind GetLens
Created the first trade-in platform for consumer electronics in Russia, integrated into e-commerce. Strong background in building startups, leading teams, and securing partnerships & investments
Turn customer exit into a new growth cycle
We will show how the Trade-Out Funnel can be integrated into your marketing, retail, or digital ecosystem.
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GET THE MODEL PRESENTATION
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